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What's your Brand Archetype?

Hey there! Thanks so much for visiting the Indeko Creative Brand Archetype quiz, we can't wait for you to get started!

Your brand holds a unique energy — a personality, a presence, a soul of its own.

This quiz is here to help you uncover which of the 12 Brand Archetypes best reflects your essence, so that you can show up with more clarity, connection, and alignment in your voice, visuals, and overall brand vibe.

There are just 8 gentle questions ahead.
Trust your instincts, follow your intuition, and let your energy guide you.
No overthinking needed — just feel into what resonates most.

Ready to meet the soul of your brand?

Let’s begin!
K x PS> Most people have a dominant archetype, but many also express a strong secondary. Your result might reflect one of many beautiful blends.

Q1: How do you want people to feel when they experience your brand?

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Q2: Which word best describes your brand's core energy?

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Q3: Your dream client would describe you as...

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Q4: What's most important in how you communicate with your audience?

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Q5: What motivates you in your business?

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Q6: Your dream visual brand would feel...

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Q7: If your brand had a mantra, it would be closest to...

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Q8: Which type of content feels most natural for your brand to share?

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