Why does a bank host a food festival, teach entrepreneurs—or put a gorilla at its headquarters?
Some of the most interesting work of winning customers happens before anyone asks for a sale.
Before You Buy, an upcoming ebook by King David Maha, explores how brands earn attention, build associations and give people reasons to remember and consider them.
We’ll look closely at brands including GTCO, Shuttlers, Wema and Ecobank: what they do, the psychology that may help explain it, and what you can test in your own business.
Inside the book:
• Brand case studies that go deeper than the social posts.
• Practical ways to demonstrate your expertise and become relevant to potential customers.
• Worksheets and a 30-day plan for turning the lessons into experiments.
For freelancers, creators, marketers and business owners who want to understand how preference is built—and put that understanding to work.
Join the launch list. Leave your name and email to hear when the ebook is available, with its price and purchase link. Signing up is free and does not commit you to buying. The book is still in development; no release date has been announced.
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