What Builds Buyer Trust?: Home Design Objects

SUPERWIRE - Formafantasma | Light of the Mind

https://www.youtube.com/embed/0j8FaIFkQQU?start=36&end=76

Light And Speaker ML-A_Hero_3840x2160_30s_EM

Verner Panton - Panthella

3. Which video makes you most interested in learning more about the lamp?

The presentation felt original or unexpected

I particularly liked the design of the lamp itself

https://storage.tally.so/2391b67b-2398-401e-a595-0ff6198f69e6/lighting-head-48-.png

Lifestyle and atmosphere — shows objects in real spaces and everyday life

Creative visuals and animation — uses colour, movement and visual effects

Product details and demonstrations — shows features, materials and how an object works

Design stories and creative process — explores the ideas, inspiration or development behind an object

Design research and decisions behind the object

Background and reputation of the designer or studio

Opportunity to see and touch the object in person

Detailed information and evidence of product quality

Clear warranty, returns and after-sales policies

Opportunity to ask the designer or studio questions directly

Independent reviews or expert recommendations

Option to purchase through an established retailer or gallery

Detailed product photographs, videos or demonstrations

Nothing additional, I would already feel comfortable buying it

Directly from the studio in person, at a showroom or by appointment

Online through an established design retailer or gallery

In person through an established design retailer or gallery

Through an interior designer or design professional who arranges the purchase

I would not purchase from a studio or brand I had never bought from before

What Builds Buyer Trust?: Home Design Objects

Introduction and Consent

Section 1: Discovering design objects through promotional videos

Introduction
Imagine you are scrolling through social media. Below are four promotional videos, each featuring a different designer lamp.

Please watch all four videos before answering the following questions.

1. After watching each video, how interested would you be in discovering more about the lamp it presents?

Promotion A

Promotion B

Promotion C

Promotion D

2. If these videos appeared in your social media feed, which ONE would be most likely to make you stop scrolling?

3. If you could click on ONE of these videos to learn more about the lamp it presents, which would you choose?

What Builds Buyer Trust?: Home Design Objects

Introduction and Consent

Section 1: Discovering design objects through promotional videos

IntroductionImagine you are scrolling through social media. Below are four promotional videos, each featuring a different designer lamp.Please watch all four videos before answering the following questions.

1. After watching each video, how interested would you be in discovering more about the lamp it presents?

Promotion A

Promotion B

Promotion C

Promotion D

2. If these videos appeared in your social media feed, which ONE would be most likely to make you stop scrolling?

3. If you could click on ONE of these videos to learn more about the lamp it presents, which would you choose?

Introduction
Imagine you are scrolling through social media. Below are four promotional videos, each featuring a different designer lamp.

Please watch all four videos before answering the following questions.