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3-Minute Marketing Reality Check

Your work email

*

What's your role?

*

What's your role?

A

Founder / CEO

B

Head of Marketing / VP Marketing

C

Marketing Manager

D

Other

What's your company's annual revenue?

*

What's your company's annual revenue?

A

Pre-revenue / <$500K

B

$500K – $1M

C

$1M – $5M

D

$5M – $25M

E

$25M+

F

Other

How many people are on your marketing team today?

*

How many people are on your marketing team today?

A

0 — I do it myself (or nobody does it)

B

1 (one generalist)

C

2–3

D

4–10

E

10+

F

Other

What does your company sell?

*

What does your company sell?

A

B2B SaaS / Software

B

B2B Services (agency, consultancy, professional services)

C

D2C / Ecommerce

D

Marketplace / Platform

E

Other

What's the #1 thing holding back your marketing right now?

*

What's the #1 thing holding back your marketing right now?

A

Don't know what to do (strategy gap)

B

Know what to do, but no time to execute (execution gap)

C

Know what to do, but can't afford the team to do it (budget gap)

D

Doing marketing, but can't tell if it's working (measurement gap)

E

Other

How much are you currently spending on marketing per month? (Include agency fees, tools, freelancers, ad spend excluded)

*

How much are you currently spending on marketing per month? (Include agency fees, tools, freelancers, ad spend excluded)

A

$0 — not spending anything

B

$1 – $500

C

$500 – $2,000

D

$2,000 – $5,000

E

$5,000 – $15,000

F

$15,000+

G

Other

Have you worked with a marketing agency in the past?

*

Have you worked with a marketing agency in the past?

A

Yes, currently working with one

B

Yes, but stopped

C

No, never

D

No, but actively looking

E

Other

What was the biggest problem with the agency experience?

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What was the biggest problem with the agency experience?

A

Too expensive for the results delivered

B

Slow to get started / long onboarding

C

Delivered reports and activity, not actual business results

D

Junior people doing the work, not the experts who sold it

E

Didn't understand our business or industry

F

Hard to tell if the work was actually impacting revenue

G

Communication was poor / felt like one of 200 clients

H

Other

If your marketing could only improve ONE metric in the next 6 months, which would matter most to your business?

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If your marketing could only improve ONE metric in the next 6 months, which would matter most to your business?

A

More website traffic

B

More demo requests / trial signups

C

More qualified leads (MQLs or SQLs)

D

Lower customer acquisition cost (CAC)

E

Higher ranking on Google for key terms

F

More brand awareness / visibility

G

Pipeline revenue attributed to marketing

H

Appearing in AI search results (ChatGPT, Perplexity, etc.)

I

Other

How do you currently measure whether your marketing is working?

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How do you currently measure whether your marketing is working?

A

I don't really measure it

B

Website traffic (Google Analytics)

C

Keyword rankings

D

Number of leads / demo requests

E

Pipeline or revenue influenced by marketing

F

I look at multiple things but don't have a clear primary metric

G

Other

If you could hire ONE of these tomorrow, which would you choose?

*

If you could hire ONE of these tomorrow, which would you choose?

A

A full-time junior marketer ($4,000/month, needs management)

B

A marketing agency ($3,000–$10,000/month, handles everything but slow)

C

An AI marketing tool ($100–$300/month, you still do the work)

D

An AI marketing employee that executes autonomously + expert human for strategy ($500–$2,000/month)

E

Other

What concerns you most about AI doing your marketing?*

*

What concerns you most about AI doing your marketing?*

A

Content quality won't be good enough

B

AI won't understand my brand voice or industry

C

I won't have control over what gets published

D

Hard to trust AI with something that represents my company publicly

E

I don't know how to evaluate if the AI is doing a good job

F

Not concerned — just want results

G

Other

How important is it to you that a human expert reviews the AI's work before it goes live?

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How important is it to you that a human expert reviews the AI's work before it goes live?

A

Essential — nothing should go live without a human check

B

Important for the first few weeks, then I'd trust the AI

C

Only for high-stakes content (comparison pages, brand messaging)

D

Don't care — just execute and show me results

E

Other

If an AI marketing employee published 30+ pages on your website in the first month, how would that make you feel?

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If an AI marketing employee published 30+ pages on your website in the first month, how would that make you feel?

A

Excited — that's way more than I'm doing now

B

Nervous — I'd want to review everything first

C

Skeptical — quantity doesn't mean quality

D

Overwhelmed — I'm not sure I could keep up with reviewing it

E

Other

What's the maximum you'd pay per month for a marketing service that consistently generates qualified leads through organic channels (SEO, content, social)?

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What's the maximum you'd pay per month for a marketing service that consistently generates qualified leads through organic channels (SEO, content, social)?

A

$0 — I'd only use free tools

B

$100 – $500

C

$500 – $1,000

D

$1,000 – $2,500

E

$2,500 – $5,000

F

Other

Would you pay more if the service included a dedicated human marketing expert who reviews and guides the AI's work?

*

Would you pay more if the service included a dedicated human marketing expert who reviews and guides the AI's work?

A

Yes — significantly more (2x+)

B

Yes — somewhat more (25-50% more)

C

Maybe — depends on how good the AI is without it

D

No — I just want the cheapest option that works

E

Other

Which marketing channels are most important for your business right now?

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Which marketing channels are most important for your business right now?

A

SEO / Organic search

B

Content marketing (blog, guides, whitepapers)

C

Social media (organic)

D

Paid ads (Google, LinkedIn, Meta)

E

Email marketing

F

Outbound / cold email

G

AI search visibility (ChatGPT, Perplexity)

H

Events / webinars

I

Partnerships / affiliates

If you could change ONE thing about how you do marketing today, what would it be?

*