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2026 Competitor Research Benchmark (2 minutes)
We’re collecting anonymous input on how product teams track competitors and market changes.
No sales follow-up. We’ll share a summary of findings with participants.
What’s your role?
*
What’s your role?
A
Founder/CEO
B
Product (PM/Head of Product)
C
Product Marketing
D
Sales
E
RevOps/Enablement
F
Customer Success
G
Other
What is your company size?
*
What is your company size?
A
Solo
B
2–10
C
11–50
D
51–200
E
201–1000
F
1000+
How often do competitor or market changes affect your work?
*
How often do competitor or market changes affect your work?
A
Daily
B
Weekly
C
Monthly
D
Quarterly
E
Rarely
How do you currently track competitors? (Select all that apply)
*
How do you currently track competitors? (Select all that apply)
Manual web research
Sales call notes
Slack/Notion docs
Newsletters/alerts
Analyst reports
Dedicated tool
Agency/consultant
We do not track consistently
Other
About how much time does your team spend on competitor tracking per week?
*
About how much time does your team spend on competitor tracking per week?
A
<1 hour
B
1–3 hours
C
4–7 hours
D
8–15 hours
E
16+ hours
F
Not sure
What is the biggest challenge in your current process?
*
What is the biggest challenge in your current process?
A
Too time-consuming
B
Information gets outdated quickly
C
Hard to verify accuracy
D
Information is scattered
E
Hard to turn into action
F
No clear owner
G
Other
When competitor information is missing or outdated, what is the biggest impact?
*
When competitor information is missing or outdated, what is the biggest impact?
A
Slower decisions
B
Lower win rates
C
Weaker pricing/packaging decisions
D
Poor messaging/positioning
E
Missed market opportunities
F
Minimal impact
G
Other
Which outputs are most valuable to you? (Select up to 2)
*
Which outputs are most valuable to you? (Select up to 2)
Battlecards
Feature/pricing change alerts
Positioning/message change summaries
Launch/news summaries
Side-by-side comparisons
Executive briefings
Other
Would you like the benchmark summary when it is published?
*
Would you like the benchmark summary when it is published?
A
Yes
B
No
Submit