Form cover
Page 1 of 3

Product Friction & Competitive Intelligence Report

A structured competitive intelligence report covering user-reported friction, switching behavior, and product sentiment across your category, drawn from thousands of real discussions in public communities.

This is behavioral signal: what users say unprompted, at scale, when no one from your company is listening. The data comes from organic conversation, not surveys or review platforms.

How it's produced

We collect posts and discussions across relevant communities within a defined time window, typically three to four months. That corpus is processed through an embedding and clustering pipeline that surfaces recurring themes without the distortions of manual tagging or keyword search. Each cluster is then analyzed and written up by a human analyst into findings your product team can act on.

What we cover

The report documents friction patterns driving disengagement and cancellation across your product and your competitors. It identifies switching signals: instances where users are actively seeking alternatives and the specific failures they cite as reasons. It maps competitive positioning across the category, and closes with implications and recommendations drawn from the full dataset.

Delivery

Reports are typically delivered within 5 business days, unless prioritized to 48 hours. After purchase, you will be contacted to confirm that we've started our research. Once we're done, you'll receive an email with the report.
See our report on YNAB for an example.

Your website

Your product

Additional context