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Communicating Science and Environmental Topics to Broad Audiences

I am currently exploring how science and environmental topics can be communicated more effectively to broad audiences, and what kind of support organizations may need in that process.

If you work in an organization, project, research group, museum, NGO, or other initiative that communicates (or would like to communicate) with broad or non-specialist audiences, I would really appreciate your input.

The survey has only 5 questions and should take around 5 - 10 minutes. It is completely anonymous and does not ask for any personal information.

If you have any questions, comments, or would like to share something beyond the survey, feel free to contact me at contact@valentina-arros.com

Thank you, Valentina.

1. Which area best describes the organization you work in?

2. How do you currently approach communication with broad or non-specialist audiences in your projects?

3. What is currently missing or most difficult when trying to reach these audiences? (Select all that apply)

Budget

Dissemination / reaching people

Time

Knowing which audiences to reach

Clear communication goals

Internal coordination

Testing with audiences

Visual communication / design expertise

Finding suitable formats

Other

4. At which stages of a project do you think external communication support could add value? (Select all that apply)

In an early stage: Defining the communication direction before committing to a specific format, identifying what is most relevant to communicate, exploring possible formats, and selecting the approach with the strongest potential to reach the intended audience.

In a development stage: Once there is already a general communication idea or format, developing and testing different versions or prototypes, gathering feedback from the intended audience, and refining the direction before final implementation.

In an implementation stage: Once the communication idea and format are already defined, developing the final material and supporting its implementation and, where relevant, dissemination.