The IMPULSE Programme is designed to propel forward projects projects that are designed with, use, or operate on immersive and spatial technologies.
The Programme aims to support creative projects and businesses at various stages of development through coaching, pitching, and targeted matchmaking opportunities delivered during Immersive Tech Week in June 2026.
For its 2026 edition, the IMPULSE Programme will take place during VRDays Immersive Tech Week from 23–25 June 2026 in Rotterdam, and is once again supported by XR4Europe and Virtual Switzerland.
Selected projects will be invited to join the IMPULSE Programme free of charge. Participation includes access to the IMPULSE Programme activities at Immersive Tech Week. Accreditations or entry tickets related specifically to the IMPULSE Programme activities are waived for selected participants.
Project selection will be carried out by an independent jury composed of industry experts and professionals active across the XR ecosystem.
Launched in 2022, the IMPULSE Programme has supported a wide range of XR-driven projects across Europe. Building on previous successful editions, the Programme continues to offer two distinct tracks, designed to address the needs of both creative and entrepreneurial XR ecosystems.
IMPULSE CONTENT CREATION
Impulse Content Creation is dedicated to promoting and supporting artists who are pushing the boundaries of storytelling and the XR medium.
IMPULSE ENTREPRENEURSHIP
Impulse Entrepreneurship prepares XR entrepreneurs to improve their business proposal, strengthen their products’ value proposition, and learn how to best defend a project and a vision when eventually facing investors.
For the 2026 edition, XR4Europe is responsible for the production of the IMPULSE Programme, including the management of the open call, coordination of the jury process, and delivery of the on-site programme at Immersive Tech Week.
For any queries about the open call you can contact us at
contact at xr4europe.eu