Form cover
Page 1 of 1

Retail Sales & Marketing Manager

Main Target & Added Value

To drive sustainable revenue growth, strengthen brand awareness, expand customer reach, and increase profitability across Shwe Zay Mini Mart's retail stores and sales channels.

The position is expected to develop and execute effective sales and marketing strategies, improve customer acquisition and retention, and identify new business opportunities.

Key Business Objectives:
● Achieve monthly and annual sales targets across assigned stores and sales channels.
● Increase customer traffic, average basket value, and purchase frequency.
● Expand wholesale, field sales, online, and delivery sales channels.
● Improve gross profit through effective product mix, pricing, and promotional strategies.
● Strengthen Shwe Zay's brand presence and competitive positioning.
Position Summary
The Retail Sales & Marketing Manager is responsible for planning, implementing, and monitoring sales and marketing initiatives to achieve business growth and profitability.
This role requires a commercially driven leader who can analyze sales performance, develop customer-focused strategies, manage marketing campaigns, and collaborate closely with Store Operations, Purchasing, and Digital Marketing teams.
The successful candidate must demonstrate strong leadership, analytical thinking, creativity, and a results-oriented mindset.
Job Description
1. Sales Strategy & Revenue Growth
● Develop and execute monthly, quarterly, and annual sales plans.
● Monitor daily and monthly sales performance against targets.
● Identify sales opportunities across retail, wholesale, field sales, and online channels.
● Develop initiatives to increase customer transactions, average basket value, and repeat purchases.
● Analyze product and store performance to recommend sales improvement strategies.
2. Marketing & Brand Development
● Plan and implement promotional campaigns, seasonal activities, and customer engagement programs.
● Lead social media, digital marketing, and in-store promotional initiatives.
● Coordinate with the Graphic Design and Digital Marketing teams on campaign execution.
● Strengthen brand awareness and customer loyalty.
● Evaluate marketing effectiveness and return on investment.

3. Customer Acquisition & Business Development
● Develop strategies to attract new retail and wholesale customers.
● Identify potential business partnerships and corporate sales opportunities.
● Expand field sales activities and customer coverage.
● Improve customer retention through loyalty programs and targeted promotions.
4. Sales Analysis & Profitability
● Review sales trends, customer behavior, and product performance.
● Monitor promotional discounts and their impact on gross profit.
● Coordinate with Purchasing to recommend profitable product assortments.
● Prepare sales forecasts, performance reports, and improvement action plans.
5. Team Leadership & Cross-Functional Coordination
● Lead and monitor assigned sales and marketing personnel.
● Establish individual sales targets and performance expectations.
● Collaborate with Retail Operations to ensure promotional readiness and execution.
● Provide regular performance updates and recommendations to the Sales Director.
KPI Performance Measurement

● Sales Achievement: ≥100% of Approved Monthly Sales Target

● Sales Growth: Month-on-Month and Year-on-Year Revenue Growth

● Gross Profit Margin: Achieve Approved Margin Target, with 17% as the Current Business Benchmark

● Customer Acquisition: Growth in New Customers and Transactions

● Average Basket Value: Improvement Against Monthly Baseline

● Marketing Campaign Performance: Campaign-Generated Sales and Return on Investment

● Sales Channel Development: Growth in Wholesale, Field Sales, and Online Revenue

● Customer Retention: Increase in Repeat Customer Purchases

● Sales Reporting: 100% Timely Submission of Sales Reports and Action Plans

Qualifications & Requirements ● Bachelor's degree in Marketing, Business Administration, Sales Management, or a related field.
● Minimum 3–5 years of relevant experience in retail sales, marketing, FMCG, convenience stores or supermarket operations.
● At least 2 years of supervisory or managerial experience preferred.
● Proven ability to achieve sales targets and develop business growth strategies.
● Strong understanding of retail merchandising, promotions, pricing, and customer behavior.
● Experience in digital marketing, social media campaigns, and sales analytics.
● Proficiency in Microsoft Excel, reporting tools, and presentation preparation.
● Strong communication, negotiation, leadership, and problem-solving skills.
● Ability to work independently, take ownership, and deliver measurable results.
We are looking for a proactive, commercially minded leader who can turn sales opportunities into sustainable
business growth.

Interested?

Full name

Phone Number

CV (optional)

* We will reach out if your profile is selected for an interview