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FORM 4: THE NUMBERS

This is where we build with data, not guesses. We need your real numbers — revenue, ad spend, funnel metrics, and financial details. These go directly into our models. The more accurate, the more precise our scaling plan.

Owner: Founder + Finance Person
Purpose: Revenue data, ad spend history, funnel metrics, financial modeling inputs
Gate: Blocks financial model, KPI targets, scaling math, tolerance bands