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A corporate running programme — would you buy it?

We're testing an idea: a 12-week coached programme that takes a group of employees — mostly non-runners — from the start line to a 10K, with before/after measurement. Before we build it, we want honest input from the people who'd actually buy something like this. Seven questions, about two minutes. There are no right answers — candid is more useful than kind.

Which best describes your role?

I own or set a wellbeing / people / benefits budget

I influence that budget but don't own it

I work in HR / People / Culture but not on budget

I'm interested but none of these apply to me

Today, how does your organisation support employees who want to get physically fitter?

Gym subsidy or fitness app (e.g. Wellhub, ClassPass)

Occasional challenges or events (step counts, charity runs)

Nothing structured for physical fitness specifically

Other

A programme like this needs a business reason beyond "wellbeing is nice." Which ONE would most justify the spend to your leadership?

Reaching the employees our current wellbeing spend doesn't touch (non-exercisers)

Building connection and belonging across teams, especially with hybrid working

Supporting retention — people who feel invested tend to stay

Improving day-to-day energy, focus and resilience at work

Honestly, general wellbeing is reason enough

A 12-week programme for around 20 employees — coaching, group training, a 10K finish, and a before/after outcomes report — would cost around £5,500 (about £275 per person). Your honest reaction?

Reasonable for what it is

On the high side, but I'd consider it with strong proof

Too expensive for 20 people

I'd need to see the outcomes report before judging

What would you most need to see before saying yes?

Evidence it works — data from previous cohorts

Named reference clients I could speak to

Proof it reaches beginners, not just existing runners

Insurance, risk and data-protection documentation

A clear outcomes report I could show my own leadership

And what would most likely stop you?

Would you be open to a short conversation about being an early pilot partner?

Yes — happy to talk

Maybe later — keep me posted

Not for me