Form cover
Page 1 of 4

Launch Readiness Scorecard

Section 1: Commercial Context

Question 1: What stage is the business in right now?

Question 1: What stage is the business in right now?
A
B

Section 2: The REMAP Diagnostic

Question 2 (REALITY): Have you validated your current offer with cold traffic?

Question 2 (REALITY): Have you validated your current offer with cold traffic?
A
B

Question 3 (ECONOMICS): Do you measure the real cost and return of acquiring a customer?

Question 3 (ECONOMICS): Do you measure the real cost and return of acquiring a customer?
A
B

Question 4 (MESSAGE): Does your positioning make prospects want to buy before you speak to them?

Question 4 (MESSAGE): Does your positioning make prospects want to buy before you speak to them?
A
B

Question 5 (ACCELERATION): Do you have an automated system to move people from lead to payment?

Question 5 (ACCELERATION): Do you have an automated system to move people from lead to payment?
A
B

Question 6 (PERFORMANCE): If you tripled your lead volume tomorrow, what would happen?

Question 6 (PERFORMANCE): If you tripled your lead volume tomorrow, what would happen?
A
B

Section 3: The Leverage Trap

Question 7 (The Trap): Is revenue dependent on specific individuals to function?

Question 7 (The Trap): Is revenue dependent on specific individuals to function?
A
B