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Understanding Interactions between Marketing and Product Development Teams

What industry is your company in?

*

How many employees does your company have?

*

A

1–50

B

51–200

C

201–1,000

D

1,000+

When a feature is launching, how does the Marketing team typically hear about it?

*

A

Formal handoff process

B

Mentioned in Slack or email

C

Marketing finds out once it's already live

D

Other

How long does it typically take for Marketing to be notified after a feature ships?

*

A

Same day

B

1–3 days

C

1–2 weeks

D

No clear timeline

How often do Product and Marketing meet to discuss launch strategy?

*

A

Weekly

B

Monthly

C

Only for major launches

D

Rarely or never

On a scale of 1–5, how big a problem is this handoff gap for your business?

*

0

1

2

3

4

5

6

7

8

9

10

What's the biggest cost of this gap for you?

*

A

Delayed campaigns

B

Inconsistent messaging

C

Missed revenue opportunity

D

Not really an issue

E

Other

If Other selected above, what is the biggest cost?

*

Would a tool that automatically notified Marketing the moment a feature shipped be useful to your team?

*

A

Yes

B

No

C

Maybe

Can we reach out for a short follow-up conversation?

*