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S5 · Pre-Work · Design the Experience

You have decided who you are for. Now decide how they find you. Spend 20 to 25 minutes here. You are not building anything yet. You are thinking honestly about what is currently happening and what needs to change.

PART 1 — YOUR FOUNDATION COMING IN

Bring the decisions from Sessions 2 through 4. If any feel unresolved, note it here.

My positioning statement from Session 2

My ideal client avatar from Session 3

My lane from Session 4 and why it gives me the most access to my ideal client

PART 2 — YOUR CURRENT REALITY

Do not describe what you want it to look like. Describe what exists today. The gap between these two pictures is the work of Session 5.

What happens right now when someone who fits my ideal client description encounters my work? Walk through the experience from their perspective.

Where do people currently find me?

What can they do when they find me?

What is missing? Where does the current experience break down or lose the person?

PART 3 — THE EXPERIENCE QUESTION

Not what tools you will use. What experience you want to create. Answer from the perspective of your ideal client.

When my ideal client first discovers me, I want them to feel...

Before they invest, I want them to have experienced...

When they say yes, I want it to feel like...

PART 4 — HONEST AUDIT

Answer all three questions below.

1. Which journey archetype fits your avatar? Nurture: they need time and repeated value. Demonstration: they need to experience you first. Direct: they are already ready and need a clear path. Immersion: they want full transformation and are willing to commit.

2. Is there currently a clear access point? When your ideal client is ready to say yes, is there somewhere obvious to go?

3. What are you currently avoiding building and why?