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Branding Questionnaire by Khadija

I’m Khadija, and I design thoughtful brand identities and packaging that connect emotionally and stand out visually.

This questionnaire helps us understand your vision, audience and products so we can create a brand and packaging design that feels aligned, purposeful and powerful.

Let's get started 👇

What's your full name?

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What's your email?

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What's your Instagram handle? (If applicable)

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What’s your Brand name?

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Do you have a tagline or slogan?

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Is this a new brand or a rebrand?

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Describe your brand in 3–5 sentences

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What is your brand mission? (Why do you exist?)

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What is your brand vision? (Where do you see the brand in 5–10 years?)

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What are your core values? (e.g., sustainability, luxury, honesty)

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Who is your ideal customer/audience?

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What products are you launching?

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How many SKUs do you have?

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Who are your main competitors? (List 3–5 brands)

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If your brand was a person, how would you describe it?

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If your brand was a person, how would you describe it?

Elegant

Bold

Playful

Minimal

Traditional

Modern

What services do you need?

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What services do you need?

Logo design

Full brand identity

Packaging design

When do you want to launch?

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What is your estimated budget range?

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What is your estimated budget range?

$300–$500

$500–$1000

$1000–$2000

$5000+

Any design references? (Pinterest / Instagram / Behance)

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What brands inspire you? (Add references or links)

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Where will your logo primarily appear?

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Where will your logo primarily appear?

A

Digital

B

Print

C

Both

Anything else you'd like to mention?

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