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Roofing Lead Generation Questionna

The advertising plan, Google Ads structure, ad copy, keywords, landing page layout and callback system we prepare remain the intellectual property of Vellunio Group.

These materials are available for your business to use while you have an active subscription with us.

The Google Ads budget is separate from our service fee and is paid directly through your Google Ads account.

After you complete this form, we will review your answers and prepare a tailored recommendation, including suggested ad copy, keywords, landing page structure and recommended advertising budget.

Completing this form does not create any obligation to buy.


>>Important>> If the information is inaccurate, the campaign plan may also be inaccurate and the advertising budget may be wasted.

Please answer honestly.

Company name

Website, if you have one

Which city or area do you work in?

How far from your main location do you take jobs?

Current leads and enquiries

How many enquiries do you currently get per day?

Please enter numbers only.

How many enquiries do you currently get per week?

Please enter numbers only.

How many enquiries do you currently get per month?

Please enter numbers only.

Where do your enquiries currently come from?

Where do your enquiries currently come from?

Google and Facebook results

How many enquiries do you currently get from Google per month?

Please enter numbers only.

How many of those Google enquiries become paid jobs?

Please enter numbers only.

How much do you currently spend on Google Ads per month?

Example: £750 per month, or £0 if you are not running Google Ads.

How many enquiries do you currently get from Facebook per month?

Please enter numbers only.

How many of those Facebook enquiries become paid jobs?

Please enter numbers only.

How much do you currently spend on Facebook Ads per month?

Example: £500 per month, or £0 if you are not running Facebook Ads

Job quality and conversion

Out of 10 enquiries, how many can you usually reach by phone?

Please enter numbers only.

Out of 10 enquiries, how many ask for a quote?

Please enter numbers only.

Out of 10 enquiries, how many become paid jobs?

Please enter numbers only.

How many roofing jobs do you currently complete per week?

Please enter numbers only.

How many roofing jobs do you currently complete per month?

Please enter numbers only.

What is the maximum number of jobs you could complete per week without lowering quality?

Please enter numbers only.

What is the maximum number of jobs you could complete per month without lowering quality?

Please enter numbers only.

What is the average value of one job?

Example: £800, £1,500, £3,000.

Which roofing jobs are the most profitable for your business?

Which roofing jobs do you prefer to avoid?

What type of roofing work do you want more of?

What type of roofing work do you want more of?

Strong selling points

Do you call customers back within 5 minutes?

Do you call customers back within 5 minutes?
A
B

Do you offer free roof inspection?

Do you offer free roof inspection?
A
B

Do you offer free quotes?

Do you offer free quotes?
A
B

Can you start urgent jobs within 12 hours?

Can you start urgent jobs within 12 hours?
A
B

Do you work on weekends if the job is urgent?

Do you work on weekends if the job is urgent?
A
B

Do you offer any guarantee on your work?

Example: 6 months, 12 months, 5 years, or no guarantee.

Do you currently offer any discount?

Example: 20% summer discount, discount on labour, discount on materials, or no discount.

Capacity and growth

How many people currently work in your roofing business?

Please enter numbers only.

If we bring you more enquiries, can you handle more work?

If we bring you more enquiries, can you handle more work?
A
B

Do you want to grow your business in the next 6–12 months?

Do you want to grow your business in the next 6–12 months?
A
B

Are you planning to hire more people?

Are you planning to hire more people?
A
B

Callback system

Who will call back the enquiries?

This can be the name or first name of the person responsible for calling back new enquiries.

What email address should receive new callback requests?

This should be the email address of the person who will call back new enquiries. New callback request notifications will be sent there.

How quickly can you usually call back a new enquiry?

How quickly can you usually call back a new enquiry?
A
B
C

What days can customers request a callback?

What days can customers request a callback?

What time should callback bookings be available?

Example: 8am–8pm, Monday to Saturday.

Landing page materials

Do you have a logo?

Do you have a logo?
A
B

Do you have photos of your team or roofers at work?

Do you have photos of your team or roofers at work?
A
B

Do you have before-and-after photos?

Do you have before-and-after photos?
A
B

Do you have customer reviews we can use?

Do you have customer reviews we can use?
A
B

Can we use your photos, logo and reviews on the landing page?

Can we use your photos, logo and reviews on the landing page?
A
B

Main goal

What would be a good result for you in the first 30 days?

Anything else we should know before creating your plan?