We are hiring a Creator Partnerships & Content Strategist to manage the complete creator lifecycle for TikTok Shop brands — from creator recruitment and relationship management to content strategy, performance analysis, and GMV growth.
The ideal candidate should be able to:
Find Creators → Recruit → Manage → Guide Content → Analyse Performance → Optimise → Scale
The goal is to build a structured creator ecosystem that consistently produces high-performing, sales-driving content.
Key Responsibilities
Creator Recruitment & Management
→ Find and recruit creators through TikTok Affiliate Center, open collaborations, and direct outreach.
→ Review sample requests and onboard suitable creators.
→ Manage daily creator communication, follow-ups, and relationships.
→ Encourage repeat content and build long-term partnerships.
→ Test outreach messages, commission structures, and creator incentives.
Content Strategy & Creative Direction
→ Develop creator-led content strategies, hooks, angles, and repeatable formats.
→ Create clear creator briefs and script direction.
→ Guide creators on storytelling, product demos, messaging, and CTAs.
→ Ensure content remains authentic, platform-native, and aligned with brand positioning.
→ Build structured 30-day content plans where required.
Performance & Optimisation
→ Analyse views, retention, engagement, conversions, and GMV.
→ Identify winning creators, hooks, angles, and formats.
→ Understand hook failure, retention drop-offs, and conversion issues.
→ Develop A/B tests and improve content based on performance data.
→ Identify strong organic creatives for paid amplification.
