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Consumer Survey

Section 1: About You

How often do you buy prepared food (instead of cooking)?

A
B
C
D
E
F

Where do you usually buy food from?

Why do you usually order food?

Section 2: Discovery

How do you usually discover new food businesses?

How often do you try a completely new food business?

A
B
C
D
E

What usually convinces you to try a new food business?

Section 3: Trust

Have you ever wanted to order from someone online but decided not to because you weren't sure you could trust them?

A
B
C

What makes you trust a food business?

Have you ever paid for food and worried you might be scammed?

A
B

Section 4: Ordering Experience

How do you usually place food orders?

What frustrates you most when ordering food?

Have you ever decided NOT to order simply because ordering was too stressful?

A
B

Section 5: Loyalty

What makes you order from the same vendor again?

How important are reviews before ordering?

Section 6: Plokitch Validation

Imagine one app where you could discover trusted local food businesses, browse menus, place orders, pay securely, and leave reviews.

How useful would this be?

A
B
C
D

Which feature would you value most?

Would you recommend such an app to friends if it worked well?

A
B
C
D

If Plokitch launched tomorrow, how likely would you be to try it?

A
B
C
D

If you could improve ONE thing about ordering food today, what would it be?

Think about the last time you wanted to order food but didn't. What stopped you?