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Is Your Marketing Actually Working?

Vancouver SeaBuzz Marketing Health Check

1. Can you clearly describe your ideal customer in one specific sentence?

☐ Yes, very clearly
☐ Somewhat
☐ No

2. Do you have a written marketing plan that you regularly use?

☐ Yes
☐ I have one, but rarely use it
☐ No

3. Did you intentionally choose your marketing channels based on your audience?

☐ Yes
☐ Partly
☐ No

4. Is your brand message consistent across your website, social media, and other platforms?

☐ Yes
☐ Mostly
☐ No

5. Have you been posting content consistently (at least twice a week) for the past three months?

☐ Yes
☐ Occasionally
☐ No

6. Does your content focus on your customers' needs and challenges rather than simply promoting your business?

☐ Yes
☐ Sometimes
☐ No

7. Can a first-time visitor understand what your business does within 10 seconds of visiting your website?

☐ Yes
☐ Maybe
☐ No

8. Do you offer something valuable in exchange for visitors' email addresses (e.g., a guide, checklist, or free resource)?

☐ Yes
☐ Planning to
☐ No

9. Do you know exactly how your last five customers found your business?

☐ Yes
☐ Some of them
☐ No

10. Do you have a consistent follow-up process for new inquiries or leads?

☐ Yes
☐ Sometimes
☐ No

11. Do you send helpful emails to your audience at least twice a month (not only promotional emails)?

☐ Yes
☐ Occasionally
☐ No

12. Do you know approximately how many leads your business generated last month?

☐ Yes
☐ I can estimate
☐ No

13. Do you regularly track key marketing metrics such as website traffic, email performance, or leads?

☐ Every month
☐ Occasionally
☐ No

14. Can you identify which marketing channel has generated most of your customers this year?

☐ Yes
☐ I have a good idea
☐ No

15. When a marketing activity isn't producing results, do you make decisions based on data rather than assumptions?

☐ Yes
☐ Sometimes
☐ No

16. Do you set measurable marketing goals and review your progress regularly?

☐ Yes, every month
☐ Occasionally
☐ No