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RepSpark State of Wholesale Report Q1 2026

Thank you for contributing to The RepSpark State of Wholesale Report (Q1 2026).
Your insights will help shape industry’s most comprehensive benchmark report on wholesale performance, efficiency, and digital maturity. Through your responses we aim to show the industry where it’s thriving, where it’s stuck, and where it’s headed next.

Brand Profile

What is your title within your organization?

What is your title within your organization?
A
B
C
D
E

Fill In Your Title if Other

What is your annual wholesale revenue range?

What is your annual wholesale revenue range?
A
B
C
D
E

Which Primary Product Verticals Does Your Brand Operate in?

Which Primary Product Verticals Does Your Brand Operate in?

Fill in Your Vertical if Other

Which regions do you currently serve?

Which regions do you currently serve?

Sales & Growth Performance

How did your wholesale sales perform compared to last quarter?

How did your wholesale sales perform compared to last quarter?
A
B
C
D
E

What % of wholesale orders were placed digitally this quarter?

What % of wholesale orders were placed digitally this quarter?
A
B
C
D
E

What % of your total revenue this quarter came from wholesale?

What % of your total revenue this quarter came from DTC?

Operations & Efficiency

How would you rate your current wholesale operational efficiency?

How would you rate your current wholesale operational efficiency?
A
B
C
D

Which of your operational areas need the most improvement?

Which of your operational areas need the most improvement?

What is the average time from order to shipment this quarter?

What is the average time from order to shipment this quarter?
A
B
C
D
E

What % of your orders were delivered on time and in full this quarter?

What % of your orders were delivered on time and in full this quarter?
A
B
C
D

Digital Readiness & AI Adoption

How integrated is your B2B platform with your ERP / inventory system?

How integrated is your B2B platform with your ERP / inventory system?
A
B
C
D

Which of the following digital capabilities are you currently using?

Which of the following digital capabilities are you currently using?

What % of your wholesale workflows are automated or AI-assisted today?

What % of your wholesale workflows are automated or AI-assisted today?
A
B
C
D
E

Which area of your wholesale business would you most like to automate next?

Which area of your wholesale business would you most like to automate next?
A
B
C
D
E

Sales Rep & Retailer Engagement

How active are your sales reps on your digital wholesale platform?

How active are your sales reps on your digital wholesale platform?
A
B
C
D
E

What % of your reps use digital tools to create assortments, manage meetings, or share line sheets?

What % of your reps use digital tools to create assortments, manage meetings, or share line sheets?
A
B
C
D

What content most influences your retailers to buy? (Select up to 3)

What content most influences your retailers to buy? (Select up to 3)

Pricing, Margins, & Profitability

How are your wholesale prices structured?

How are your wholesale prices structured?
A
B
C
D

Has your gross margin improved, declined, or held steady over the past quarter?

Has your gross margin improved, declined, or held steady over the past quarter?
A
B
C

How do you forecast demand for your wholesale channel today?

How do you forecast demand for your wholesale channel today?
A
B
C
D

Returns & Reverse Logistics

What % of your wholesale orders result in returns or credits?

What % of your wholesale orders result in returns or credits?
A
B
C
D

Primary cause of returns?

Primary cause of returns?
A
B
C
D
E

Business Outlook

How confident are you that your brand will meet or exceed wholesale goals next quarter?

How confident are you that your brand will meet or exceed wholesale goals next quarter?
A
B
C
D

Biggest challenge you face right now?

Biggest challenge you face right now?
A
B
C
D
E
F

Where do you plan to invest more in the next 6 months?

Where do you plan to invest more in the next 6 months?

Open Feedback

We'd appreciate it if you could share your name, email, and company so we know a little bit about you and where to send this report once we've completed it.

First Name

Last Name

Company

Email

In one sentence, what’s the biggest positive change you’ve seen in your wholesale business this year?

If you could fix one bottleneck in your wholesale process overnight, what would it be?

Would you be open to being featured (anonymously or publicly) in the next RepSpark State of Wholesale Report?

Would you be open to being featured (anonymously or publicly) in the next RepSpark State of Wholesale Report?
A
B
C