- Draft clear and actionable creative briefs for static ads and video campaigns.
- Write high-converting ad copy including headlines, hooks, CTAs, and video scripts.
- Use AI tools to support creative research, competitor analysis, idea generation, and performance insights.
- Collaborate with designers, video editors, and media buyers to ensure creatives align with strategy and drive measurable results.
- Continuously test, analyze, and refine ad concepts to improve performance.
- Stay on top of e-commerce trends, platform updates (Meta, TikTok, etc.), and best practices in direct-response advertising.
- Provide creative feedback during production to ensure quality and consistency.
- Manage creative strategy-related communication with clients inside Slack groups
- Manage communication and feedback loops with clients