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Growth Marketer

Location: HSR Layout, Bangalore

About

You're the chef of growth marketing. You decide who we serve first, and how the word spreads. And as Anyaa grows, you'll build and lead your own growth team.

What you'll do

1. Your first 100 customers. Find them, win them, and get them to stay. Every channel, every experiment, every conversation is yours to run.

2. Anyaa's brand, everywhere. Take it from an unknown name to something people recognise and talk about across every channel that matters.

3. Food content from Anyaa's kitchen. Real food, real stories, made by you. You'll plan it, shoot it, write it and publish it.

4. Your growth engine. Your channels, your funnels, your numbers, and the decision on what to double down on or drop.

Why human behavioural science matters here

Food isn’t just a category. It’s habit, emotion, culture and identity. Nobody changes how they eat because they saw another Instagram ad. They change because something clicks: a trigger, a better alternative, a small win, a feeling that someone finally understands their kitchen.

At Anyaa, growth means understanding why people eat the way they do and what makes them change. That’s why we care about psychology, behaviour, persuasion and habit as much as we care about CAC and conversion rates.

Not for you if

You're not a foodie, not a self-learner, or not ready to be an operator who looks after real customers.

What you get

1. A founding seat at a startup going from product-market fit to its first 1,000 customers

2. Real ownership over growth from day one

3. The opportunity to build and lead the growth team

4. Founders who work alongside you, not above you

5. A product that people use every single day

6. The chance to build a brand around something as universal as food

7. A health-first team trying to change how India eats

How we hire

We move fast. If you’re excited about this, send us your resume and a link to something you built. Start October 20th. Or tomorrow.

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This role is 6 days a week, in-office. Is that a work environment you’d genuinely enjoy?

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