In this survey, we will be asking you about your merchandise in different product categories. You will be asked about sales and margin by category, as well as your best selling models in various categories. The survey does ask for numbers based on your store's data from the past 12 months--using your worksheet will speed things up.
Sales by Category
What percentage of your product sales was in each category?
- Use the previous 12 months as your date range.
- Exclude protection plans/products
- If you don't carry a category, enter 0
Stationary Leather Upholstery
exclude motion, sleepers or recliners
Motion frames
Include anything that you would categorize as motion, including sofas and sectional groups. Exclude chairs and recliners
Recliners
Leather and upholstered, include Stressless here
Sleepers and Futons
Leather and upholstered
Occasional Tables
Entertainment, A/V , wall units, bookcases
Dining
Formal and casual, including bars/barstools
Bedroom and Juvenile
Mattresses
Outdoor
Home Office
Contract Office
Area Rugs
Accessories
Lighting, gifts, wall decor , tabletop decor
Other- including window decor and wall coverings