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Women's Health & Fitness — Research Survey

The purpose of this survey is to start to understand real experiences women have with their health, fitness, and bodies. Everything is anonymous. There are no right answers. Please be as honest as you can, not as positive as you feel you should be.
Fully anonymous
Less than 20 questions
No more than 5 mins to complete
For more information about the person behind this form, you can read more here.

Section 1: About you

This helps us understand our target audience better

What is your age?

What is your age?
A
B
C
D
E
F

How do you describe your gender identity?

We ask because this research focuses on people with female physiology. We want to be inclusive and get the language right.
How do you describe your gender identity?
A
B
C
D

Which best describes your current menstrual cycle?

This is one of the most important questions in the whole survey.
Which best describes your current menstrual cycle?
A
B
C
D
E
F
G
H
I

How aware are you of how your hormones affect your energy, mood, and body day-to-day?

How aware are you of how your hormones affect your energy, mood, and body day-to-day?
Not aware at allVery in tune

Which life stage best describes you right now?

Select all that apply.
Which life stage best describes you right now?

How often do you weigh yourself or track body metrics (scales, BMI, measurements)?

How often do you weigh yourself or track body metrics (scales, BMI, measurements)?
A
B
C
D
E

Section 2: Food & nutrition

Your relationship with food and how you navigate it

How would you describe your current relationship with food?

Select all that apply. There are genuinely no wrong answers.
How would you describe your current relationship with food?

How many "diets" or formal eating plans have you tried in the last 5 years?

How many "diets" or formal eating plans have you tried in the last 5 years?
A
B
C
D

Where do you turn when you want guidance on what to eat?

Select all that apply.
Where do you turn when you want guidance on what to eat?

Section 3: Exercise & fitness

Your habits, confidence, and what gets in the way

How many days per week do you currently exercise?

How many days per week do you currently exercise?
A
B
C
D
E
F

How confident do you feel in a gym environment?

How confident do you feel in a gym environment?
Very intimidatedCompletely at home

Do you use fitness apps or content?

Do you use fitness apps or content?
A
B
C

Do you currently spend money on anything related to fitness or health?

Select all that apply.
Do you currently spend money on anything related to fitness or health?

Section 4: Sleep

Often the most overlooked piece of the puzzle

How would you rate the overall quality of your sleep?

How would you rate the overall quality of your sleep?
Very poorExcellent

What typically disrupts your sleep? Select all that apply.

What typically disrupts your sleep? Select all that apply.

What's the single biggest thing that holds you back from living the way you want to health wise?

Optional - but this is the most valuable question in the survey. Please be honest, not optimistic.
That's everything. Thank you for being honest.

If you would be interested in follow-up research as this idea develops, please leave your email address below.

We'll only contact you for this research project. Your data will not be marketed to.