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Amazon Prime Video: Group Decision-Making Research
S1.
Do you use Amazon Prime Video?
*
A
Yes, regularly (daily)
B
Yes, occasionally
C
No
S2.
Who do you typically watch Prime Video with?
*
Alone
Partner/spouse
Family (parents, siblings, kids)
Roommates
Friends (in-person)
Friends (remote, e.g. watch party)
A1.
How often do you watch Prime Video with at least one other person?
*
A
Daily / Almost daily
B
A few times a week
C
A few times a month
D
Rarely
A2.
Which other platforms do you also use regularly?
*
Netflix
JioHotstar / Disney+ Hotstar
SonyLIV
YouTube
Other
A3.
When you sit down to watch something
with others
, how long does it usually take to agree on what to watch?
*
A
Under 2 minutes
B
2–5 minutes
C
5–15 minutes
D
15–30 minutes
E
30+ minutes
B1.
How often have you abandoned watching anything altogether because your group couldn't agree?
*
A
Never
B
Rarely
C
Sometimes
D
Often
E
Every time we try
B2.
What usually happens when choosing what to watch as a group?
*
One person just picks, others go along with it
We take turns suggesting until something sticks
We check ratings/reviews (IMDb etc.) before deciding
We scroll individually then compare
We end up rewatching something familiar
We give up and do something else entirely
B3.
Rate how much each of these frustrates you when deciding what to watch with others
*
1
2
3
4
5
Not knowing what the other person(s) actually feel like watching
Having to reject someone's suggestion out loud
Spending more time deciding than watching
Differing tastes/genres between people
Re-explaining preferences every single time
B4.
Have you ever hesitated to reject someone's movie/show suggestion out loud, even if you didn't want to watch it?
*
A
Yes, often
B
Yes, occasionally
C
No, never
B5.
Describe the last time deciding what to watch with someone else was annoying or took too long. What happened?
*
C1.
Do you currently use any tool/method to help decide together?
*
Nothing, we just talk it out
WhatsApp/text back and forth before watching
Watch Party / Teleparty / similar sync tool
IMDb / Rotten Tomatoes cross-checking
A shared list/note of things to watch
Other
C2.
How satisfied are you with how your group currently decides what to watch?
*
0
1
2
3
4
5
6
7
8
9
10
1 = very unsatisfied
5 = very satisfied
D1.
Imagine Prime Video let you and a partner
privately
mark movies/shows you're interested in, and only revealed a match when you both said yes to the same title — how useful would this be to you?
*
A
Not at all useful
B
Slightly useful
C
Moderately useful
D
Very useful
E
Extremely useful
D2.
How comfortable would you be with Prime Video asking your "mood" (e.g. light, intense, background-noise) before showing recommendations?
*
A
Very uncomfortable
B
Somewhat uncomfortable
C
Neutral
D
Somewhat comfortable
E
Very comfortable
D3.
What would make you NOT trust or NOT want to use a feature like this?
*
E1.
Age
*
E2.
Household type
*
A
Living alone
B
With partner
C
With family
D
With roommates
Submit