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The Groundwork Pilot

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You’re doing good work, but you still don't have a website

If you run a mission-driven brand, business or social enterprise, you already know just how important a web presence is. But the thought of setting up a website is more intimidating than doing your taxes.

Where do you even start?

You don't want a cookie-cutter template, you don't want to look like an amateur, and you definitely don't have time to deal with suffocating marketing practices.

I can fix this for you

I’m Francesco Imola. For the last eight years, I’ve been making messy briefs look easy, working with cultural spaces, grassroots organizations, institutions, and B2B companies—and I recently set up my own studio. Right now, I’m narrowing my focus to help mission-driven brands do good work.

I created the Groundwork pilot to take the job of making a website off your plate. You keep running your business, while I build you a website that makes your offer crystal clear and organizes your scattered ideas into a single, powerful pitch

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See more of what I've made, and who I've worked with so far

Here is how we get it done

1. Strategy and sketching: We define exactly who your audience is and why they should care. I move from research to writing to creating wireframes, and I'll share drafts with your early so you can steer me in the right direction.
2. The build: Once you approve the content and design, I build the site on Framer, Webflow, or Astro (don't worry, I can help you choose)
3. The handover: I hand you the keys; you get full access to the back-end, and a training session to learn how to use it. There's no retainer to keep you hostage, or more to pay from here on.

We'll do it in 14 days or your money back

I know your time is valuable. Which is why I'll hand you a website that packs a punch, tailored to your business and your audience, in exactly 14 days. If I miss the deadline, you get your money back.

Pilot pricing

I am only taking on 5 founding clients for this pilot so I can work directly with each. By joining now, you lock in my lowest rate forever before this offer goes public. Concessions and installments are available on a case by case basis, please book an intro call below to discuss.
Option 1: Just the basics £850
A one-page website, with design and copywriting tailored to you. The best option if you already have your strategy entirely figured out and just need the execution.
Option 2: Everything in Groundwork £995
What's included in Option 1, plus the whole starter kit:
1. A strategic deep-dive to unpack your business and develop the narrative that will convince your audience.
2. Audience and market research to figure out how to talk to your customers, learn what makes them say "yes!", and set yourself apart from run-of-the-mill competitors and bland industry language.
3. One custom marketing asset to help you grow. Choose between a newsletter setup, social media templates, a pitch deck, or a custom piece of content.
Frankly, for a £145 difference, Option 2 is a no-brainer if you want serious business growth.

What's in it for you?

1. You get to talk to me directly, and it's me who does all the work.

2. I don't use ready-made templates, and no AI in involved in designing how your site looks like.

3. You lock in my lowest rate before this offer rolls out to the public.
4. There's zero risk: you get a bespoke website that packs a punch in 14 days, or your money back.

Let's talk about your site

Book a short, zero-obligation introductory chat below. You tell me about your business, I’ll tell you a bit about mine, and we’ll see if it makes sense to work together.