The Everyday Wardrobe Study

A 5-minute survey exploring how women in India shop, dress and move between work, travel, home and social plans.

Thank you for participating. This survey is part of independent fashion research into women’s everyday wardrobes and shopping experiences.

There are no right or wrong answers. Please answer according to your actual habits, not what you ideally wish you did. Your responses will remain anonymous.

PS: SurveyCircle users receive points for their participation, which can be used to recruit free survey participants at SurveyCircle.com

Which region do you currently live in?

Which best describes where you live

Major metropolitan city

Large non-metro city

Which best describes your current situation?

College/university student

Self-employed/business owner

Currently not working or studying

Approximately how much do you personally spend on clothing in an average month?

₹1,000–₹2,499

₹2,500–₹4,999

₹5,000–₹7,499

₹7,500–₹9,999

I don’t buy clothing every month

How often do you purchase clothing for yourself?

More than once a month

About once a month

Once every 2–3 months

A few times a year

Where do you currently buy most of your clothing?

Fashion marketplaces such as Myntra, Ajio or Nykaa Fashion

International high-street brands such as Zara, H&M or Mango

Indian offline brands like Westside, Zudio, Azorte, V-mart etc

Multi-designer stores like Kapsons, Shopperstop, Lifestyle etc

Local markets (example Sarojini market in Delhi, Colaba market in Mumbai etc)

Indian brand websites

Instagram-based brands

Tailors or made-to-measure

Second-hand or resale platforms

Which clothing categories do you purchase most frequently?

Tops, T-shirts and shirts

Trousers and casual bottoms

Occasion or partywear

Outerwear and layering pieces

Which situations do you regularly need everyday clothing for?

College or university

Travelling or airport days

Errands and appointments

Coffee, lunch or casual outings

Spending time at home

Walking or light physical activity

When moving between different activities during the day, how often do you feel the need to change your outfit?

Overall, how satisfied are you with the everyday clothing currently available to you?

Somewhat satisfied

Neither satisfied nor dissatisfied

Somewhat dissatisfied

What are your biggest frustrations when shopping for everyday clothing?

Comfortable clothes often look too casual

Fashionable clothes are not comfortable enough

Clothes tend to work for only one type of occasion

Sizing and fit are inconsistent

Fabrics feel cheap or overly synthetic

Products look different online and in person

Clothes wrinkle easily or require too much maintenance

It is difficult to create a complete outfit

Good-quality options feel too expensive

Designs across brands feel repetitive

Available styles do not flatter my body

I do not experience any major frustrations

What matters most when you purchase everyday clothing?

Versatility across different occasions

Easy washing and maintenance

Distinctive design

Functional details such as pockets

Concept introduction

Everywear is a proposed womenswear category designed for moving between everyday settings, such as home, work or college, travel, errands and casual social plans, without needing a complete outfit change.

The pieces would combine comfortable, flexible fabrics such as soft jersey with more polished silhouettes, including tops, trousers, dresses, layering pieces and coordinated sets.

The accompanying images represent the general direction of the concept and are not final products.

Based on the description and images, how appealing is the Everywear concept to you?

Extremely appealing

Moderately appealing

Slightly appealing

Not at all appealing

How useful would this type of clothing be in your current lifestyle?

Where could you realistically see yourself wearing these clothes?

While working from home

To college or university

For errands and appointments

For coffee or lunch

For casual dinners

For walking or light activity

I would not wear this type of clothing

What would be your biggest concern about purchasing from this category?

The clothes might look like ordinary loungewear

Jersey fabric might look cheap

The clothing might lose its shape over time

It might not feel polished enough for work or social plans

The designs might be too basic

The fit might not flatter my body

I may already own similar clothing

The clothing may be difficult to style

The price may be too high

I would want to feel the fabric before purchasing

I do not have a major concern

What would you expect to pay for a well-designed two-piece Everywear co-ord set?

₹2,500–₹3,499

₹3,500–₹4,499

₹4,500–₹5,999

₹6,000–₹7,499

I would not purchase a co-ord set

Imagine an Everywear co-ord set is priced at ₹4,499 and has good-quality fabric, a flattering fit and durable construction. Which statement is closest to your likely response?

I would be very likely to purchase it

I would consider purchasing after seeing the fit and fabric

I would consider it only if I particularly loved the design

I would wait for a discount

I like the concept, but ₹4,499 is too expensive

I would not purchase this category

Redeem Survey Code with one click: https://www.surveycircle.com/PRH6-98DN-YFP8-WTFH/

The Survey Code is: PRH6-98DN-YFP8-WTFH

Thank you for sharing your experience. Your responses will help shape a better understanding of what women genuinely need from everyday fashion.