Quiz: Find Your Funnel Gap

ScoreAttraction

ScoreNurturing

ScoreConversion

ResultType

🐇 A rabbit: bursts of energy, then a long nap

🦋 A butterfly: flitting from one shiny idea to the next

🐢 A tortoise: slow and steady, weirdly confident it'll get there

🦁 A lion: occassionally lounging, powerful when it moves

Some people find me, but I don't know how or if they'll ever come back

I get decent traffic. It's just not enough to feel like something I can count on

I have a steady, repeatable way that new people discover me

How would you describe your current traffic situation?

No. But, I've been meaning to create one for a while now

I have something, but I'm not convinced it's attracting the right people

Yes, but the download numbers are a bit sad

Yes, and it regularly brings in new subscribers

ScoreCapture

Do you have a freebie that people can get in exchange for their email address?

Sometimes. Some content has a CTA, but a lot of it just ends

My posts have CTAs, but they're mostly what i could think of at the time

Yes, every piece of content I create has a clear, relevant next step built in

9. Do people who find your content know what to do next — is there always a clear next step?

Honestly? Not much. They get added to my list and then wait for my next newsletter

They get a freebie delivery email, then nothing until I send a broadcast

They get a welcome sequence, but I'm not sure it's doing much

They go through an automated welcome sequence that introduces me and my offer

ScoreNurture

What happens after someone joins your email list?

Barely any opens or replies. It feels like I'm emailing a wall

A few people engage, but most seem to have checked out

Decent engagement, though it doesn't always translate into anything further

My list is genuinely responsive. People reply, click, and stay engaged

How would you describe the relationship between your email list and your income?

5. How would you describe the relationship between your email list and your income?

It doesn't generate income at all. Subscribers just sit there

Every now and then someone buys, but there's no pattern I can rely on

It brings in some revenue, though I know it's underperforming

It's a consistent, dependable source of revenue for the business

How consistent is your content output right now?

Almost total silence. People don't respond at all

A few people ask questions or show interest, but most of them ghost after that.

I get some sales, but it feels lower than it should be for the effort I put in

I convert a good proportion of people who see my offer

ScoreOffer

6. When you make an offer — in an email, a post, or on a sales page — what usually happens?

Probably not. I struggle to explain what I do in a clear, simple way

Kind of. I think it's clear but I get some 'what do you do?' questions

Mostly yes, but I'm not sure the outcome is compelling enough

Yes. It's specific and the result is obvious to anyone reading it

7. How clear is your offer? Could a stranger read it and immediately understand what they get and what changes for them?

Unpredictable. I genuinely don't know what's coming in.

Low but I get occasional wins that feel encouraging

Decent some months, quiet others, with no pattern I can point to

Steady and growing. I just want the funnel to convert even better