Briscoe Recommendation Readiness Assessment™
Business Website Address
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The Briscoe Recommendation Readiness Assessment™ is a short, human-led diagnostic designed to help business leaders consider how confident they are that their organisation is positioned to be found, understood, trusted and recommended during an increasingly AI-assisted buying journey.
Allow approximately 10 minutes.
1. AI Recommendation Visibility
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How confident are you that the leading AI platforms would currently recommend your organisation when an ideal prospective customer asks for businesses like yours?
Consider: Have you tested this systematically? Which platforms or buyer questions have you explored? Do you know which competitors are being recommended?
2. AI-Assisted Customer Discovery
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How confident are you that you know whether prospective customers are already discovering, researching or shortlisting your organisation using AI?
Consider: Do you track how new enquiries find you? Have prospects mentioned ChatGPT, Gemini, Claude, Perplexity, or another AI tool? Is this information recorded?
3. Clarity of Positioning
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How confident are you that an unfamiliar buyer - or an AI platform - could quickly understand what your organisation does, who it is for and why someone should choose you rather than a competitor?
Consider: Is your positioning consistent across your website and public profiles? Can your differentiation be explained simply? Would different members of your leadership team give the same answer?
How confident are you that there is enough credible, independent evidence online to support the claims your organisation makes about its expertise and performance?
Consider: If you ignored everything published by your own organisation, what evidence would remain? (Think about: media coverage, reviews, awards, accreditations, citations, professional recognition, partnerships.)
How confident are you that a prospective customer can easily find convincing evidence of the results and outcomes you have achieved for organisations like theirs?
Consider: Do you have current case studies with specific outcomes? Are testimonials attributed? Do you demonstrate results rather than just describe services?
How confident are you that your senior people are visible externally and recognised as credible experts in the areas where you want the organisation to be recommended?
Consider: Are your senior leaders visible through thought leadership, media commentary, speaking engagements, LinkedIn, podcasts, external articles, or industry roles?
How confident are you that there is a strong and accurate picture of your organisation online beyond the channels you directly control?
Consider: If your own website disappeared tomorrow, how much credible information about your organisation would still remain available online?
How confident are you that you understand how your online authority and recommendation position compares with the competitors most likely to be considered alongside you?
Consider: Who are your main competitors? Do you understand where they have stronger evidence, or why an AI assistant might recommend them ahead of you?
9. Communications Consistency
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How confident are you that your website, leadership profiles, LinkedIn presence, directory listings and other public information tell one consistent, accurate and current story about the organisation?
Consider: Are there any inconsistencies across your channels—such as outdated descriptions, services, leadership info, locations, or credentials?
10. Recommendation Strategy
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How confident are you that your organisation has a deliberate and coordinated communications strategy for strengthening the reputation, evidence and authority that influence recommendation?
Consider: Is there a coordinated strategy connecting PR, content, leadership visibility, and customer evidence? Is progress measured? Is AI recommendation part of the plan?