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Brand Discovery Questionnaire

Thanks for taking the time to fill this out. Answer each question in your own words — there are no wrong answers. Short examples are included as a guide.

Purpose & Positioning

1. What is your brand about?

Example: "Illustrator and designer acting as a creative partner for brand identity, packaging, and album art."

2. Who is your ideal target customer?

Example: "Wellbeing startups, impact-driven merch brands, emerging beverage/coffee brands."

3. What keywords best define your brand?

Example: "Handcrafted, colorful, expressive, playful."

Visual Identity

4. Do you have a color preference?

Example: "Yes — vibrant, bold, saturated tones."

5. Any visual references or inspiration?

A brand, artist, or object whose look you love.

Business Context

6. Who else offers a similar solution, and what do you like/dislike about them?

Example: "Brand A — raw, personal tone. Brand B — clear pricing and positioning."

7a. Why did you start this brand?

Example: "Went independent and had to define my own creative identity."

7b. Why now — what's driving the timing?

Example: "Industry shifts pushing toward independent, direct-to-brand work."

8. What are your short-term and long-term goals?

Example: Short-term: "Land 2 B2B clients." Long-term: "Become a Creative Director who still makes things."

Scope & Practicalities

9. What deliverables are you looking for?

Example: "Brand identity, packaging, motion, social content, illustration."

10. What's your budget or investment range?

A rough range is fine — it helps scope the right package.

11. If your brand were a person, how would you describe them?

Example: "Warm, witty, down to earth, but artistic and abstract."

12. What's your ideal timeline, and are there fixed deadlines?

Example: "Open — to be discussed and agreed on the call."