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Building your brand

Welcome! As you proceed, please note that once you submit your answers, this section will refresh automatically. Rest assured, you will receive an email copy of your answers for your record.

Part 1: Reflecting on Your Brand’s Purpose

1. What inspired you to start your brand?

Reflect on the original motivation or problem you wanted to solve.

2. What is your brand’s mission?

Reflect on the original motivation or problem you wanted to solve.

3. What makes your brand unique?

Consider what sets you apart from others in your industry.

4. If your brand were a person, how would you describe its personality?

Choose three adjectives that best describe your brand’s personality.

5. How do you want your customers to feel when they interact with your brand?

Think about the emotions or experiences you want to evoke.