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The Done Spinning Diagnostic
When someone asks what you're building, what comes out of your mouth?
A
Honestly? It depends on who's asking.
B
A pitch I've memorized, but it doesn't feel like mine.
C
I describe what I do, then realize I never said who it's for.
D
A clean answer. I'm just not sure it lands.
Which sentence feels most true right now?
A
I have a lot of ideas but no clear focus.
B
I know what I do, but I can't name what makes me different.
C
I know what I do — just not who I'm trying to reach.
D
I've built the thing. The hard part is being seen doing it.
When the doubt creeps in, what's the voice in your head saying?
*
A
Nobody gets what I'm trying to do.
B
There's nothing that actually makes me stand out.
C
I'm not reaching the right people.
D
I'm not showing up enough.
What feels hardest to write right now?
*
A
An About page that doesn't make me cringe.
B
A clear answer to "why you?" that doesn't sound sales-y.
C
An email that speaks to one specific person.
D
A caption I'll actually post today.
If you could wave a wand and have one thing handled tomorrow, it'd be...
*
A
Knowing exactly who my brand is and what it stands for.
B
A sharp answer to what makes my work distinctly mine
C
A signature offering that sells itself.
D
A content rhythm I can stick to without burning out.
If you got a free four-hour Saturday — no kids, no inbox — what would you actually want to spend it on?
*
A
Writing my actual brand story.
B
Putting my secret sauce (aka value proposition) into words.
C
Defining my signature offering — what it is, what it costs, what's in it.
D
Hitting publish on the content I've been sitting on.
Which feedback from someone in your audience would land hardest?
*
A
"Your work feels so authentically you."
B
"Nobody else does this the way you do."
C
"It's like you wrote this just for me."
D
"I'd pay you twice what you're charging."
Honest moment. What's the thing you tell yourself most often about your brand?
*
A
My work is good. I just can't explain why it's different.
B
If I could just reach more people, this would land.
C
My pricing or my offer needs work. I'll figure it out.
D
I just need to be more consistent.
Your prescription is ready