About you 1. Your name: 2. Your business name (if you have one): 3. Your Instagram handle: 4. Other platforms you post on (Facebook, Twitter/X, LinkedIn, TikTok): 5. Where are you based? (city/region): Your niche 6. What's your main specialism? (e.g. strength coaching, weight loss, sports performance, beginner fitness, online coaching, rehab/prehab) 7. Who's your ideal client? (age range, gender, goals, experience level) 8. What's the #1 problem you help clients solve? 9. Do you offer in-person training, online coaching, or both? 10. What services/packages do you offer and at what prices? (so we can promote them naturally in content) Your style 11. Describe your tone in 3 words (e.g. friendly, no-nonsense, motivating / technical, educational, calm / loud, energetic, fun) 12. Are there words or phrases you use a lot that we should include? 13. Are there words or phrases you hate that we should avoid? 14. Do you use emojis in your posts? (never / occasionally / yes, lots) 15. How long are your captions usually? (short and punchy / medium / longer and detailed) Your content 16. What topics could you talk about for hours? (these become content pillars) 17. What questions do your clients ask you most? (these become post topics) 18. What's a common myth in your area of fitness that you'd love to debunk? 19. Are there any specific services, offers, or programmes you want to promote in the next month? 20. Do you have client success stories we can reference? (if yes, give us 1-2 sentence summaries)
Your preferences
21. How many posts per week do you want to publish? (3-4 / 4-5 / 5-7) 22. Do you want reel/video script ideas included? (yes / no / maybe later) 23. Are there any topics you do NOT want to post about? 24. Do you have brand colours or a visual style we should know about? (for image suggestions) 25. Anything else we should know to make this content feel like yours?