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Your Scale Score
S. Your plan and how you stand out
How clear is your ideal customer?
*
How clear is your ideal customer?
A
A written profile we use to make decisions
B
A clear profile, but not written down
C
A rough idea
D
We market to everyone
Can you say in one sentence why a customer picks you over a competitor?
*
Can you say in one sentence why a customer picks you over a competitor?
A
Yes, and it is on all our marketing
B
Yes, but it is not on our marketing
C
Sort of
D
No
How do you set your prices?
*
How do you set your prices?
A
On the value we deliver, tested and reviewed
B
On value, reviewed about once a year
C
Cost plus a margin
D
We match competitors or guess
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