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Brand Read

Six questions about how the work happens now. A few minutes to fill in. I read it myself and send back a written response within three business days. No call. No follow-up sequence.

Your name

*

Email

*

Brand / company name

*

Brand website or Instagram

*

A site, Instagram, Shopify link, whatever shows the brand best. I read it before I answer, so you can skip explaining what you make.

What kind of brand are you?

*

A

Lifestyle apparel

B

Contemporary

C

High Fashion

D

Activewear / performance

E

Outdoor

F

Swimwear

G

Kids

H

Accessories

I

Agency

J

Consultant

K

Other

Who makes the creative work right now?

*

A

Just me

B

Me plus one or two people

C

A team of 4 to 10

D

A team of 10 to 25

E

25 or more

F

Mostly freelancers or an agency

Walk me through how one piece of work actually gets made right now.

*

Where does that break down?

*

What have you already tried with AI?

A

Nothing yet

B

People use ChatGPT on their own, nothing official

C

We tried some tools and they did not stick

D

We have something running and it half works

E

Honestly not sure what the team is doing

What is your timing?

*

A

ASAP

B

Next 2 to 4 weeks

C

Next 1 to 3 months

D

Later this year

E

Just exploring