score

US (FDA/FTC) — and we only sell in the US

Both US and EU — formula and claims checked against both

EU — we have a safety report (CPSR) and an EU-based Responsible Person

We sell in the US but plan EU expansion — haven't checked EU rules yet

Not sure — we never designed against a specific rulebook

redflags

Yes — fully screened, everything permitted within limits

We sell (or plan to sell) in the EU and haven't screened

Yes — our fragrance house gave us the full constituent breakdown

Partially — we have some information but not the full breakdown

No — our fragrance is a black box to us

Only cosmetic claims — 'moisturizes,' 'smooths the appearance of,' that level

We say 'clean,' 'non-toxic,' or 'free-from [ingredient]'

We say 'clinically proven' / 'dermatologist recommended'

We use 'heals,' 'treats,' 'repairs skin barrier,' or 'boosts collagen'

The right evidence type for the claim — matched deliberately

Ingredient supplier data — but tested at a different concentration than in our formula

No evidence on file — the claim rests on the ingredient's reputation

Yes — and we have the testing on file to back it

Yes — no testing; we assumed the words were safe because everyone uses them

Only on the finished label, which has been reviewed

Label, website, and social — all saying the same reviewed things

Our social / Amazon copy is punchier than the label — the team ad-libs

We've never audited what our marketing says against what we can support