Page 1 of 2

Startup Service Provider Directory – Submission Form

What Founders Want (WFW) is building a public, founder-first directory of startup-ready service providers in New Zealand.

Submissions are reviewed.

Inclusion is not paid placement.

Listings are factual, neutral, and designed to help founders decide when and why to engage you.

Accepted providers receive a WFW Directory Badge, which may be shared publicly (e.g. on LinkedIn) as a signal of third-party ecosystem trust.

(The WFW Team wants you to know that the more time you spend filling out this form, the better the end outcome.)

Section 1: About You / Your Organisation

Organisation name

Website URL

Primary contact name

Contact email (for verification only, not published)

Are you NZ-based or do you actively serve NZ-incorporated companies?

Are you NZ-based or do you actively serve NZ-incorporated companies?
A
B

Section 2: What You Do

Primary service category

Primary service category

Brief description of what you do (plain English)

One or two sentences. No marketing language- clarity is key.

What type of founders do you typically work with?

What type of founders do you typically work with?

Section 3: Startup Fit

When should a founder consider engaging you?

e.g. “Before raising a first round”, “When setting up ESOPs”, “When claiming R&D tax credits”.

Do you offer any startup-specific engagement models?

The more specific, the better.
e.g. “Fixed-fee packages”, “Free initial consultation”, “Deferred fees / staged billing”.

Briefly describe your startup-specific offerings


Section 4: Practical Details

Typical price range (if comfortable sharing)

Typical price range (if comfortable sharing)
A
B
C
D
E
F
G

Do you work with founders outside your local region?

Do you work with founders outside your local region?
A
B
C

Section 5: Founder-facing Marketing

Founder (Customer) Testimonial 1

Founder (Customer) Testimonial 2

Votes of Confidence

e.g. “Number of startups served", "Time in market", "Wins"

Confirmation

I confirm the information provided is accurate and up to date.

I understand inclusion is reviewed and not guaranteed.

I agree to be listed publicly if accepted.

Confirmation