General analytics roles are becoming increasingly crowded, and many analysts are struggling to position their experience, stand out, and get interviews. In this live 90-minute session, I’ll walk through the exact mindset, positioning shifts, and specialization strategy that helped me transition into marketing analytics and land interview opportunities in today’s market.
✓ Why marketing analytics is outperforming general analytics right now and where the roles actually are
✓ Live skill gap exercise, you'll know exactly what you have and what's missing by the end of this session
✓ How to reposition your existing experience so recruiters actually see it
✓ The role titles you should actually be targeting and why
✓ 3 portfolio project ideas you can build in 4 weeks to close the experience gap
✓ Live Q&A, your specific situation, answered directly
✓ Shared resource doc + personalized skill gap summary emailed after
This session is for current or aspiring data analysts, business analysts, BI professionals, and career pivoters who feel invisible in the current market and want a clearer, more strategic path into marketing analytics. You don’t necessarily need years of experience or a marketing background, you need the right positioning, framing, and understanding of where companies are actually hiring.
I started my career as a general data analyst, but as the analytics market became more crowded, I realized the biggest differentiator wasn’t more tools or certifications, it was specialization. I transitioned into marketing analytics and repositioned my experience around business impact, revenue-driving initiatives, and strategic decision-making, which led me to my current role as a Senior Manager of Performance Marketing Analytics at a Fortune 500 company.
I created this session because I know firsthand how difficult it can feel to stand out in today’s analytics market, especially when the path into specialized roles isn’t always obvious from the outside.
Struggling to land interviews? Stand out from other analysts? Transition into marketing analytics with little to no direct experience?
