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Growth Engineer

JOB DESCRIPTION · state.com

Location: London · Type: Full-time · Stage: Early-stage startup · Function: Growth & Marketing

About State

Modern democracies struggle not because people don't care, but because citizen voices are atomised and hard to make sense of. One representative speaks for hundreds of thousands, yet most citizens feel powerless, cut off from essential knowledge, and unable to take action together.

State is the discussion platform that empowers citizens to drive change. We've mapped the political structure of the United Kingdom, from your local ward to Parliament, and are creating effortless communication between you and your elected representatives at every level. By bringing together what citizens care about, we turn individual concerns into informed, nuanced and depolarised discussion, collective intelligence, and policy signals that cannot be ignored.

The result is better public discussion: more informed, more constructive and quicker to find common ground, turning participation into real change. We're not a partisan platform. We're a group of technologists, product builders and democracy enthusiasts working to empower both citizens and those elected to represent them. On State, you can join a Discussion on anything from potholes on your street to national policy, ask the Oracle to guide you through the political system, and see Your Political Power: your constituency, your ward, and the MP, councillors and mayor who represent you.

The role

We're looking for a sharp, technical growth hacker and self-starter to own growth systems at State: someone who thinks like an analyst and builds like an engineer, and who wants to apply that to getting State into the hands of as many citizens as possible.

This isn't a traditional marketing role. Performance marketing today is data, experimentation and automation, and the best growth people are the ones who can build their own tools. You don't need years of marketing experience. You might be early in your career, but you'll have a track record of building things and a genuine appetite to learn fast. You'll work closely with the founders and the product and engineering team. You'll know State inside out: you'll use it regularly, have your own views on it, and care about making it better. You'll sit where marketing, psychology, engineering and product meet: understanding what makes people take part, building the tools to reach them, and feeding what you learn back into the product

What you'll work on

• Design and run growth experiments across the full funnel, from first click to active participation

• Build the data foundations for growth: tracking, dashboards and reporting that tell us clearly what's working

• Use the latest AI tools to automate and scale our growth work, from creative testing to audience research to reporting

• Build landing pages, prototypes and quick tools to test ideas without waiting on engineering

• Plan, launch and optimise paid acquisition campaigns across social and search, and learn what drives citizens to sign up and stay engaged

• Turn insight into action, sharing what you learn with the team and feeding it back into product

• Spot and capitalise on viral moments across platforms like Reddit and X, and turn that attention into constructive discussion on State

• Own and grow our SEO

• Help shape how State grows as the team scales

What we're looking for

Core

• Strongly motivated by State's mission and excited about civic tech and what technology can do for democracy

• Very smart and highly analytical: you're comfortable with numbers, data and working things out from first principles

• Curious about people: an interest in psychology and what motivates people to take part, come back and bring others with them • A computer science, maths, engineering or similar background from a leading university. Recent graduates are very welcome

• Technical ability and a record of building, whether that's code, side projects, hackathons, tools or products

• Excited by the latest AI tools and technologies, quick to pick them up and bend them to fit the problem

• Obsessed with optimising systems: you can't leave a funnel, workflow or process alone until it's performing as well as it can

• High initiative: you spot what needs doing and get on with it, without waiting to be told

• Able to take direction and adapt quickly as priorities shift

• Happy working at pace in a small, fast-moving team

• Clear written communication, with an eye for sharp, persuasive copy

Nice to have

• Hands-on experience with Meta Ads, Google Ads or similar platforms

• Familiarity with Claude Code, Cursor, Lovable or other agentic and no-code tools

• Early-stage startup experience

What this isn't

This isn't a role for someone who wants to run the same campaign on repeat or follow a set marketing playbook. State is a small, ambitious team working on something that genuinely matters. You'll be expected to have ideas, test them quickly, and own the results. If you need a lot of structure to operate well, this probably isn't the right fit. If you love solving hard problems with data and building your way to an answer, it might be. Before you apply, please give State a try at state.com: join a Discussion or ask the Oracle a question. We're looking for someone who has used the product, believes in what it's for, and already has ideas about how to grow it.

Download the full job description (PDF)